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Contractor Marketing

Digital Marketing for Contractors Who Hate Marketing

General contractors win by being the single-call solution. Marketing's job is proving that. We build the portfolio, capture the reviews, rank you for every trade you do, and position you as the licensed crew that coordinates the whole job. Done-for-you, $695/mo, month-to-month.

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  • 1 Portfolio that sells
  • 2 All your trades in one site
  • 3 Recent reviews visible

The real contractor advantage

Market the coordination, not the individual trades

General contractors live in a weird middle ground. Big marketing budgets go to nationwide companies with franchise operations. Small contractor SEO gets treated like a single trade ("plumber near me") when that's not where the work is. A general contractor's actual advantage is the ability to coordinate across trades, run mixed projects, and be a single call that coordinates HVAC, plumbing, electrical, and roofing.

Marketing for a contractor has to position that advantage and prove it. A homeowner who needs a whole-house renovation looks for proof that you've done it before: portfolio work showing mixed projects, testimonials saying you managed the whole thing, and a clean Google Business Profile that says you do all of it.

Most contractor marketing fails because it tries to be a plumber website that also does electrical, instead of marketing the thing that actually differentiates you: the ability to be the single licensed crew that runs the whole job. The strategy changes everything.

What contractor digital marketing actually includes

Rank for all the trades you do in one search

A contractor site ranks for plumbing, electrical, HVAC, and roofing keywords across the same domain. One Google Business Profile, one portfolio, one brand. Clients know you do all of it.

Portfolio that closes deals

Before-and-after galleries of real work, project case studies, and testimonials with names and photos. We set up a photo-request system after every job so the portfolio stays current and clients see recent work.

Reviews that prove you deliver

Automated SMS or email request after every job, a one-click review link, and Adam responds on your behalf. Detailed recent reviews beat a competitor with outdated ones or none.

Content tuned to how clients search for contractors

Blog posts about common projects, material choices, permits, seasonal services, and why hiring a licensed general contractor is worth it. Content ranks for the way people research before calling.

Multi-trade website that looks professional

Service pages for each trade you do, location pages, a portfolio, testimonials, hours, licensing, and insurance visible. Not a template. A site built for a contractor who does real work.

Positioned as the single-call solution

Positioning matters. You are not a plumber, electrician, or HVAC tech—you are the licensed general contractor who coordinates and quality-checks all of it. Marketing positions you for that competitive advantage.

What does $695 a month actually buy?

A full-time marketing hire for a contractor runs $50,000 to $70,000 salary plus benefits, and you pay for all their time, including slow production weeks. AI now does the keyword research, portfolio sourcing, blog drafting, review requests, GBP posts, and monthly reporting at high quality. Adam handles the strategy, the editing, and the judgment calls that steer the account. You get about 80% of a full team's output at about 20% of the cost.

80% of the output, around 20% of the cost.

  • About 80% of what a full in-house marketer delivers
  • At about 20% of the cost
  • The 20% you don't get: six-figure creative campaigns most contractors don't need to grow

80/20 OUTPUT MATH

Typical agency: overhead share
Next Step: tools + AI share

The difference is what you keep

Illustrative — how the cost structure differs

After you sign

What the first 30 days look like

01

Audit, portfolio, and setup

We pull your job history, collect photos, audit the current site for technical issues, and set up your Google Business Profile with all the trades and services you offer. By the end of the week, your portfolio is live and the foundation is optimized.

02

Content and reviews go live

Blog posts on contractor-specific topics (materials, permits, budgets, phases), Google Business Profile posts of recent work, and the review-request automation tested on a recent completed job. By the end of the week the system is producing.

03

First reporting cycle

A plain-English one-page report. What changed in your local pack rank, how many reviews came in, what portfolio got added, and what is queued for next month. No jargon, no guessing.

04

AI keeps the work going

Adam reviews AI-generated blog drafts and GBP posts, steers strategy month-to-month, and coordinates with you when new portfolio work is ready. The system keeps running while you are building.

What a traditional agency sells

Estimated annual cost

$5,000–$25,000+ (first year)

  • $5,000 to $25,000 for a website redesign, period
  • After launch, you're on your own for updates
  • No ongoing SEO, review management, or content
  • Portfolio goes stale without monthly attention
  • Ranking depends on whatever SEO agency doesn't understand your trades

What we sell instead

Estimated annual cost

$9,840 (year 1)

  • $695/mo plus $1,500 setup, month-to-month
  • Ongoing SEO, GBP management, content, and reviews
  • Photo-request and review systems run automatically
  • Portfolio stays current with every new job
  • Adam handles strategy and edits all AI work for trades you actually do

Setup

$1,500–$5,000

ONE-TIME

Monthly

$695–$2,495

RECURRING

Curious what $695/mo covers? Every line item is on the page.

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Common questions from general contractors

How do you market a general contractor with multiple trades?
By positioning for the work you do, not trying to be everything. A general contractor who does HVAC, plumbing, roofing, and electrical doesn't compete as a plumber—they compete as a single-call shop that coordinates all the trades. Marketing focuses on portfolio work (this is what we've built), testimonials (here's what clients say), and the convenience of one licensed, insured, reference-checked crew for the whole job. Google Business Profile highlights the breadth of services. The website portfolio shows mixed projects so clients know you do what they need.
Do I need separate SEO for HVAC, plumbing, and electrical?
No. One contractor website ranks for all of them. The site has location pages, service pages for each trade, and a portfolio that demonstrates work across categories. Google's algorithm understands that a business does multiple things. We tune content for the trades you do, but the foundation is one site, one Google Business Profile, one brand. If you want to specialize, Tier 3 ($2,495/mo) adds trade-specific content and landing pages, but that is an enhancement, not a requirement.
How do I get residential work when my portfolio is commercial?
With a portfolio that shows it. If you've done residential work but it's not on the site, it stays invisible. We pull the work you've done into the portfolio, get testimonials from those clients, and publish case studies so Google and homeowners can see you. If you haven't done residential work but want to, we position the commercial work as proof of professionalism (licensed, insured, large-scale project management) and start with a clean Google Business Profile tuned to homeowners. New residential projects get added to the portfolio as they complete.
How long does it take to rank for the services I do?
Local pack rankings, the map results, often move within 30 to 60 days for less competitive markets once your Google Business Profile is optimized. Organic rankings for service pages work on a 3 to 6 month curve. A general contractor site has an advantage: you show up for multiple service keywords (plumbing near me, electrician near me, HVAC repair near me) across one domain, which speeds ranking compared to a shop that only does one trade. We send a monthly one-page report so you can see the trend, not just the result.
What if my previous jobs are too old or I don't have photos?
We work with what you have and forward-fill with new work. If your portfolio is from five years ago, that's visible—and hurts—so we update it with recent jobs as they come in. Tier 2 ($1,495/mo) includes a photo-request system and review process after every completion so the site gets new portfolio work every month. Within three months of consistent photo uploads and reviews, your site looks current and active. If you have before-and-after shots from even half your jobs, that's enough to start.
How does this compare to hiring a full marketing person?
A full-time marketing hire for a small contractor runs $50,000 to $70,000 salary plus benefits and software. You're paying for all of their time, including the low-production weeks. AI now does the research, drafting, monitoring, and routine production work at senior-hire quality. Adam handles strategy, editing, and the judgment calls that actually steer the account. You end up with about 80% of a team's output at about 20% of the cost. Month-to-month means you are not locked into a salary bet.

HVAC Marketing

Emergency search and reputation, built for HVAC shops. Same systems, HVAC-specific content and 24/7 answering.

See HVAC marketing

Plumber Marketing

Emergency search and reputation, built for plumbing shops. Same systems, plumbing-specific content and SEO.

See plumber marketing

Electrician Marketing

Local SEO, GBP, reviews, and follow-up for residential and commercial electrical contractors.

See electrician marketing

Roofer Marketing

Storm-season and replacement-research marketing for roofing contractors. SEO, reviews, lead capture.

See roofer marketing

Same done-for-you marketing systems, tuned to each trade. If you want to learn more about what we do for HVAC, plumbing, electrical, or roofing.

Talk to Adam directly.
Month-to-month. No contracts.

The price is on the page. The work is real. If it isn't producing, you can leave. The first conversation is a 15-minute call about your shop, not a pitch deck.

Talk to Adam See pricing